ZUNQO HISTORY

ABOUT ZUNQO

a name inspired by the Japanese word "ZUNKO" meaning "to be immersed," embodies a deep connection to nature and the thrill of fishing. 

Our mission is to empower anglers to fully immerse themselves in the sport, experiencing the excitement, and the sheer joy of catching fish.

Our slogan LET YOURSELF GO means follow your heart for free and unrestrained life.

Our mascot is  SPRING (from the BASS branch), means spring, everything is revived and full of vitality. Another meaning represents strong and powerful, with high elasticity and toughness . 

 

Our factory was founded in 1996. The company's headquarters is located in  Shenzhen-the Science and Technology City of China. Mr.Tony , the legal person of the company, invited the core technical members of Qiaozhi Factory in Taiwan to co-founded the factory. 

 

Our factory was engaged in OEM business for the world's top lure rod brands in the early stage.
Since 2016, Our ZUNQO brand has been focusing on the mid-to-high-end lure fishing market.
Since 2017, Our YUQIAO brand successfully  broaden mid-to-high-end raft fishing market.
Since 2022, Our X-SEM brand has been making efforts in the mid-to-high-end sea fishing market.
The three brands quickly occupied their respective market and became the leaders of China's mid-to-high-end fishing gear brands.

Every ZUNQO employee adheres to the spirit of "climbing to the top" and " never stop pursuing" to create dream fishing gear excellent both internal and external performance for anglers .

The ZUNQO Philosophy:

· Innovation: We push the boundaries of technology to create rods that are ahead of the curve.

· Quality: Every rod is crafted with the finest materials and meticulous attention to detail.

· Performance: Our rods are designed to deliver exceptional performance of ultimate elasticity and toughness.

· Experience: We strive to create a  high-quality immersive fishing lifestyle with joy for all anglers .

 

Brand development history

• In 1996, Mr. Tony and the technical backbone QIAOZHI team from Taiwan, cofounded the company in Shenzhen, the capital of science and technology in China.
• From 1996 to 2016, the factory was mainly engaged in OEM for the leading brands of global mid-to-high-end lure rods.
  
• From 2016, our brand ZUNQO opened up the mid-to-high-end lure rod market in China.
  
• From 2017, our brand YUQIAO opened up the mid-to-high-end raft fishing market in China.
  
• In 2017,a branch factory was opened in Hunan due to surge business of ZUNQO/YUQIAO.
  
• From 2022, our brand X-SEM opened up the sea fishing market.
  
• Since 2022,ZUNQO/YUQIAO/X-SEM have become leading brands of mid-to-high-end fishing tackle in their respective segments.